Instructions for
Advertisers:
Targeting a Site Using Google AdWords
Step 1: Sign up for
Google AdWords
Anyone who has an AdWords
Standard Edition account can run ads in the following places:
- This site: surfnetkids.com
- Google.com search results
- Other sites in Google's content network (including our other sites such as freekidscoloring.com, jokesbykids.com, makeplaydough.com, light-a-fire.net, sharinglinks.com, barbarafeldman.com, nurseryrhymesonline.com)
AdWords is an advertising platform that allows you to
effectively reach more users on the internet than ever before. If you don't
already have an AdWords account, go to
adwords.google.com to get started.
Step 2: Create a New
Placement-Targeted Campaign
Placement targeting lets AdWords advertisers choose
which sites they would like to appear on within the Google content network.
To create a new placement-targeted campaign, follow these steps:
- Log in to your AdWords account at
https://adwords.google.com (if you're not already logged in).
- On the Campaign Summary page, find the table titled Online Campaigns.
Click "Placement-targeted" in the 'Create a new campaign'
section at the top right area of the table.
- Follow the sign-up wizard instructions to create your campaign (see
step 3).
Step 3: Set Up Your
Campaign
While you're creating your campaign, you can decide exactly which ads you would
like to run, where they'll potentially appear and how much you'll be willing to
to spend.
The campaign set-up page will allow you to:
- Target Customers: Name your campaign and ad group, then pick
which languages your customers speak and their geographical locations
- Create Ad: Choose to create a text, image or video ad and fill in the
requested forms.
- Target Ad: Select 'List URLs' in the left-hand column and enter "surfnetkids.com" in the text box in
the middle of the page. Click 'Get Available Placements' to generate a list that shows placements that exactly match our site. Additional sites available for targeting include: freekidscoloring.com, jokesbykids.com, makeplaydough.com, light-a-fire.net, nurseryrhmesonline.com, barbarafeldman.com, sharinglinks.com)
- Set Pricing: With placement targeting, you can pay for each
click your ad receives (CPC), or for each thousand impressions it receives
(CPM). On the next page, enter your daily campaign budget and the max CPC
or CPM you're willing to spend on this campaign. If you choose very
prominent and popular sites, keep in mind that you'll need to make a
competitive bid to win the auction.
- Review and Save: Review all of your selections and make changes
if necessary, then click 'Save Campaign'.
Step 4: Maintain Your
Campaign
Once you set up your campaign, don't forget to check
on it afterwards to make sure it's doing well! Monitor your campaign, evaluate
its performance and adjust your budget and bids according to the performance of
your ads.
To learn how to optimize
your ad campaign visit the AdWords Help Center
post on tips for
success. For more general information about placement targeting, please see
the complete Help Center guide.
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