Surfing the Net with Kids: Demographic Survery

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Site Demographic Report: captured December 1, 2003.

Entire Site: 617 responses.

Here are results from your Site Demographic Survey.

Which of the following groups includes your age?

253 Responses

75 +

65 - 74

55 - 64

45 - 54

35 - 44

12%

25 - 34

15%

18 - 24

15%

Under 18

28%

Prefer not to answer

10%

Are you...

200 Responses

Male

28%

Female

65%

Prefer not to answer

What level of education have you completed?

200 Responses

Some HS

27%

HS Grad

14%

Some College

12%

College Grad

13%

Post-Grad Work

Post-Grad Degree

10%

Prefer not to answer

16%

What is your total household income?

192 Responses

$100k +

10%

$75k - $99.9k

$50k - $74.9k

$35k - $49.9k

$20k - $34.9k

15%

Under $20k

19%

Prefer not to answer

39%

What is your occupation?

188 Responses

Senior Management

Other Management

Professional

16%

Technical

Sales

Administrative

Other Employed

Homemaker/Full-time Parent

Student

33%

Retired

Not Employed

Prefer not to answer

11%

Have you bookmarked this site?

177 Responses

Yes

40%

60%

In a typical week, about how much time do you spend using the Internet?

151 Responses

20 + hrs.

16%

11 - 20 hrs.

6 - 10 hrs.

19%

3 - 5 hrs.

28%

1 - 2 hrs.

16%

Less than 1 hr.

12%

On average, how much time do you spend on this site in a typical visit?

151 Responses

60 + mins.

31 - 60 mins.

11%

21 - 30 mins.

17%

11 - 20 mins.

19%

5 - 10 mins.

25%

Less than 5 mins.

22%

How frequently do you visit this site?

152 Responses

Daily

14%

Several times/week

20%

Once/Week

11%

Several times/month

Once a month

Less than once a month

First visit

41%

Note: Due to rounding, column totals may not add to exactly 100%.

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