How To Opt Out of Behavioral Advertising

by Barbara J. Feldman on July 21, 2010

Behavioral advertising is online advertising based on your history of online activity. For example, if you visit an online shoe vendor, as you travel around the Internet, you might notice ads from that vendor appearing on unrelated, third party sites. This “trick” is accomplished by small cookie files that are stored on your computer by your browser. To opt-out of behavioral advertising (often called “remarketing”) the National Advertising Initiative provides a resource where you can see which advertising networks have placed cookies on your computer, and gives you the opportunity to opt out of seeing any more targeted ads from those ad networks.

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Cite This Page

Feldman, Barbara. "How To Opt Out of Behavioral Advertising." Surfnetkids. Feldman Publishing. 21 Jul. 2010. Web. 23 Oct. 2014. <http://www.surfnetkids.com/tech/573/how-to-opt-out-of-behavioral-advertising/ >.


  • balasubramanian.G

    The information provided and the short write up about the member organizations of the initiative is very much useful. I would not have come to know about these websites.I would have been virtually swept off my feet in the deluge of information