One of the most important things about privacy policies on various websites is that the policies are written to inform the people using the website how that company or website is going to protect the users’ privacy. Many people are concerned about entering in their personal information on websites because they are afraid that their private information is going to be given to third parties or even worse that the website is not going to protect their payment information, including but not limited to credit card numbers, and that this information is going to get out and then the users’ can become victim’s of identity theft.
Another important thing that you are going to need to do is to tell your customers how you are going to be using the information that you collected. Sure you have already told your customers that you are going to be collecting information and you have also told them what kind of information you are going to be collecting you are going to also need to tell them what you plan on doing with that information. Basically you are going to need to tell your customers if you plan on giving that information out to third parties or if you plan on keeping all of their information confidential.
But not only are you going to need to tell them what you plan on doing with that information you are also going to need to give your customers a choice as to what information is collected and how that information is used. The reason for this is that many websites do allow information to be giving to third parties for advertising purposes, but not all customers want to receive numerous advertisements in their inbox. In fact a lot of people actually consider that to be spam. So as a responsible company if you are going to give out the information to other parties or even parties that are associated with your company, such as a parent or subsidiary company, you want to give your customers a choice as to how their information is going to be used.