If you are comfortable with RSS feeds, then you are technical enough to use Yahoo! Pipes to create a new web service. Yahoo! Pipes is an exciting feed aggregator that gives non-programmers a way to create data mashups: merging web content from a variety of sources to create a unique output. This is the sort of tool that gets more impressive as you work with it. To learn more, peruse the Yahoo! Pipes discussion forum or read Alex Iskold.